The branding of nations and cities has become a by-product business in the film industry and gained an extensive amount of influence. On hand at the “Metro Branding” event on February 11, 2007, held to coincide with the Berlinale, to discuss the consequences of this development were film directors Wim Wenders (Germany), Tata Amaral (Brazil), Ning Ying (China) as well as the Director of London’s Design Museum and urban age expert Deyan Sudjic. The debate was moderated by film expert Vinzenz Hediger.

The discussion was organized within the framework of the Berlinale Talent Campus, with the support of the Alfred Herrhausen Society. The Talent Campus offers young German and international filmmakers the opportunity to speak with professionals and network contacts.